Sales Manager – International Business Development

Specialist Technology Manufacturer | Madrid, Spain

Up to €45,000 base + commission | Realistic OTE €60,000–€65,000

Ready to build international business, not just manage it?

A specialist technology manufacturer based in Madrid is looking for an energetic, commercially driven Sales Manager to accelerate its international growth across Europe, Asia and Latin America.

The company develops specialist detection and monitoring technology for applications including parking facilities, tunnels and industrial environments. Its solutions also complement the wider fire detection and industrial technology markets, creating opportunities to work with distributors, OEMs and other commercial partners internationally.

This is not a role for someone who wants to inherit a mature territory and simply maintain existing accounts.

We're looking for someone who enjoys opening doors, finding new customers, developing distributors, entering new markets and turning opportunities into long-term commercial relationships.

You'll have the opportunity to influence the company's international sales strategy while building on an established international customer and distributor base.

What you'll be doing

- Develop new international business across Europe, Asia and Latin America
- Proactively identify and approach new customers, distributors and commercial partners
- Generate your own opportunities through prospecting, cold calling and outbound business development
- Open new geographic markets and establish distributor relationships
- Grow existing international distributor accounts
- Develop OEM opportunities, particularly across Spain and Portugal
- Build relationships with industrial, controls and technology businesses
- Lead commercial discussions and negotiations from first contact through to agreement
- Attend international trade shows, customer meetings and distributor visits
- Identify opportunities across detection, fire safety and wider industrial technology markets
- Gather market intelligence and identify emerging commercial opportunities




- Work closely with senior management to help shape the international sales strategy

Who we're looking for

Your exact industry background is less important than your commercial attitude, energy and willingness to create opportunities.

You'll be comfortable picking up the phone, introducing yourself to a prospective customer and starting a commercial conversation from scratch.

At the same time, you'll have the maturity to develop existing relationships, understand technical customer requirements and negotiate longer-term commercial agreements.

You'll ideally bring:

- Experience in sales, business development, technical sales or another customer-facing commercial role
- A proactive, entrepreneurial approach to winning new business
- Confidence approaching prospective customers and opening doors
- A genuine willingness to prospect and cold call
- Strong communication and relationship-building skills
- The ability to develop both new and existing customers
- An interest in technical products and applications
- A good level of English
- Willingness to travel internationally on a regular basis
- Residence in Madrid/the surrounding area, or willingness to relocate

Industry experience

Previous experience within the company's specific technology sector would be advantageous, but is not essential.

We're particularly interested in people from related technical B2B markets such as:

- Fire detection and fire safety
- Electronics
- Industrial automation and controls
- Instrumentation
- Sensors and detection technologies
- Building management systems
- HVAC and associated controls
- Industrial safety
- Other technical B2B products

Knowledge of electronics would be particularly useful,



but the company is prepared to support the right person in developing their product knowledge.

We're also open-minded about seniority.

You could already be an experienced international salesperson, or you might be a Sales Engineer, Technical Sales Executive or Business Development professional ready to take the next step.

We're hiring for drive, potential and commercial capability – not simply a job title or an existing contact list.

International opportunity

This position is designed to be highly customer-facing.

You'll regularly travel internationally to meet distributors, prospective customers, OEM partners and other commercial contacts, with opportunities spanning Europe, Asia and Latin America.

If you enjoy getting out into the market, meeting customers and creating opportunities face-to-face, that's exactly what we're looking for.

Package

Base salary: Up to €45,000

Commission: Percentage of sales, paid monthly

Realistic OTE: Approximately €60,000–€65,000 depending on performance

Annual leave: 21 statutory days, with the potential for an additional week in recognition of international travel

Location: Madrid and surrounding area

Travel: Regular international travel

Why consider this opportunity?

The business has established products, existing international customers and an active new-product development pipeline.

It is now looking for someone who can help take its international commercial operation to the next level.

You'll have the opportunity to open new markets, develop distributors, build OEM relationships, create a strong international pipeline and directly influence how the company's international sales operation develops.

This is an opportunity to help build the international sales structure rather than simply inherit one.

If you're an ambitious salesperson who gets more satisfaction from creating business than maintaining it, we'd like to hear from you.

Interested? Apply via LinkedIn or get in touch for a confidential conversation.

📌 International Sales Executive - madrid
🏢 April Quest
📍 Madrid