Overview

Trade & Shopper Marketing AFH (Temporary)

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action.

Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a general community that values your ideas and empowers you to make an impact on your career and on the world around you.

The position

The main purpose of the role is to drive the AFH Snacks Independent agenda (Trade/Shopper Marketing & Perfect Store) with the objective to accelerate channel growth by identifying growth platforms, defining channel executional priorities and best in class execution.

Responsibilities

- Execute the Perfect Store strategy across the AFH independent channel in line with the commercial calendar, portfolio priorities and channel objectives.
- Analyze execution KPIs and identify opportunities to improve in-store execution.
- Coordinate the development, production and deployment of POS materials and visibility assets.
- Develop and execute channel-specific activations and consumer promotions.
- Partner closely with the Sales team to ensure flawless execution of commercial initiatives, promotions and new product launches.




- Support the development and optimization of the portfolio strategy, ensuring alignment between brand positioning, category roles and channel needs.
- Cross-functional project coordination (marketing, supply, commercialization...) for the launch of channel initiatives, ensuring clarity of scope, timelines and financials.
- Prepare performance reports, presentations and business recommendations based on market insight and execution data.
- Support the design and refinement of subchannel segmentation frameworks, ensuring tailored strategies by subchannel and customer type.
- Support the tracking and management of the budget.

Qualifications

- Bachelor’s degree in Business, Marketing, Economics or related field; Master’s degree is a plus.
- 3+ years experience in trade marketing, marketing or sales ideally in FMCG.
- Proactivity, strong cross‑functional collaboration skills and ability to influence without authority.
- Ability to see connection in data, anticipate potential risks/opportunities and create optimized & simplified processes.
- Solid analytical and problem‑solving capabilities.
- Fluent English and Spanish
- Strong Microsoft Office Skills (Excel and ppt)

Why PepsiCo Iberia? PepsiCo Iberia, part of the Western Europe Operating Unit, is home to a team of nearly 3,000 talented employees across our Barcelona, Madrid, Vitoria and Lisbon headquarters, and our production sites in Spain and Portugal.

With iconic brands like Pepsi, 7UP, Alvalle, Lay’s or Doritos, we continue to shape the food and beverage landscape as one of the region’s leading companies.

At PepsiCo, you’re not just joining a business - you’re joining a culture that champions innovation, encourages bold thinking and empowers every individual to make an impact.

📌 Trade & Shopper Marketing AFH (Temporary) (Madrid)
🏢 PepsiCo
📍 Madrid