Who you are
- At least 3 years in monetization, growth, or lifecycle marketing at a SaaS company, ideally with a freemium or free-trial model
- A track record of turning data findings into shipped pricing, packaging, or in-app monetization changes
- Hands-on lifecycle or email marketing experience: segmentation, triggered campaigns, and campaign measurement
- Comfort working from someone else's analysis, and equal comfort generating your own hypotheses when the data runs out
- A direct collaborator who can work alongside a CRO Principal and a Revenue Business Analyst without needing to own their work
- Full proficiency in English
What the job involves
- Your mission is to own revenue growth at iubenda from two specific levers: converting free users to paid plans on Complianz and other iubenda-family products, and growing add-on and expansion revenue from the existing paid base through lifecycle marketing
- You decide what to test or build - pricing, packaging, paywalls, upgrade prompts, add-on offers, and lifecycle campaigns - and own the resulting revenue outcome




- The Revenue Business Analyst sizes the opportunity and hands you findings; the CRO Principal builds and runs the rigorous tests you brief for website and product surfaces; you execute lifecycle marketing together with the lifecycle marketing team
- You will report to the Director of Growth, working closely with the Revenue Business Analyst, the CRO Principal, Product, and Marketing
- Owning the free-to-paid conversion strategy across Complianz and other iubenda-family products: decide what to test or build, pricing, packaging, feature gating, in-app upgrade prompts, and paywalls, based on the Revenue Business Analyst's findings and your own hypotheses
- Briefing the CRO Principal on any test that touches a website or product surface (pricing pages, signup flows, paywalls, upgrade prompts); the CRO Principal builds, runs, and validates it. You make the decision to ship, stop, or iterate based on the resul

📌 Principal Monetization (España)
🏢 Iubenda
📍 España