Position Title:
Amazon eTrade Marketing Manager

Location:
Barcelona, Spain

Work Model:
Hybrid

Employment:
Permanent

Come build your career.

What You’ll Do

As Amazon eTrade Marketing Manager, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Amazon EU Commercial Director.

You’ll get to:

· Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.

· You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories

· Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:

· Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest,



plan impactful deals to win market shares especially during key moments.

· Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.

· ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.

· Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches

· Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon

· Your contact at Amazon will the AVS in charge of your brands/categories at the European level.

· Actively defend our brand through Brand Registr

📌 Amazon eTrade Marketing Manager (Barcelona)
🏢 Stanley Black & Decker
📍 Barcelona