Job Description

Consumer Growth is one of Kleinanzeigen’s core business areas. It owns the full user lifecycle from first acquisition through to long-term retention and is directly accountable for Monthly Active Users, one of our most important company metrics. The MarTech team sits inside Consumer Growth and provides the data and activation capabilities that power personalisation, lifecycle communications and audience targeting across every team that touches our users.

We are looking for a Senior Product Manager to own and drive the strategy for our Marketing Technology stack. You will be the single product owner of our MarTech capability, our Customer Data Platform (Zeotap), our marketing automation tool (Braze) and the integrations that connect them. You will make these capabilities reliable, scalable levers that Marketing, Advertising, CRM, and Analytics can act on quickly.

You will report into the Head of Product for Consumer Growth and be a senior voice in how MarTech fuels acquisition, retention, and monetisation at Kleinanzeigen.

Job Requirements

What You Bring




- 5+ years of Product Management experience, with a significant share spent on MarTech, Customer Data Platforms, or closely related data-and-activation domains inside a digital, eCommerce, or marketplace environment.
- A track record of shipping and scaling CDP and/or marketing automation capabilities end-to-end from data ingestion and identity resolution through segmentation and activation with measurable business impact.
- Deep familiarity with the MarTech ecosystem: CDPs (Zeotap, Segment, Tealium, mParticle or similar), marketing automation and CRM (e.g. Braze, Iterable, Salesforce Marketing Cloud), analytics platforms, and the integrations between them.
- Solid technical foundation: comfortable discussing data models, APIs, event tracking, identity resolution, system architecture, and privacy considerations with engineering teams.
- Demonstrable experience defining user segmentation, data orc

📌 Senior Product Manager (Barcelona)
🏢 Adevinta
📍 Barcelona