Overview
Trade & Shopper Marketing AFH (Temporary)
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a general community that values your ideas and empowers you to make an impact on your career and on the world around you.
The position:
The main purpose of the role is to drive the AFH Snacks Independent agenda (Trade/Shopper Marketing & Perfect Store) with the objective to accelerate channel growth by identifying growth platforms,



defining channel executional priorities and best in class execution.
Responsibilities
Execute the Perfect Store strategy across the AFH independent channel in line with the commercial calendar, portfolio priorities and channel objectives.
Analyze execution KPIs and identify opportunities to improve in-store execution.
Coordinate the development, production and deployment of POS materials and visibility assets.
Develop and execute channel-specific activations and consumer promotions.
Partner closely with the Sales team to ensure flawless execution of commercial initiatives, promotions and new product launches.
Support the development and optimization of the portfolio strategy, ensuring alignment between brand positioning, category roles and channel needs.
Cross-functional project coordination (marketing, supply, commercialization...) for the launch of channel initiatives, ensuring clarity of scope, timelines and financials.
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📌 Trade & Shopper Marketing AFH (Temporary) (Madrid)
🏢 PepsiCo
📍 Madrid