- This role owns the integral Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.

DescriptionJob Summary
- This role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.

ResponsibilitiesFUNNEL STRATEGY
- Define funnel stages, criteria, and conversion targets
- Design funnel analytics framework and reporting structure
- Set advocate progression milestones and success metrics
- Establish governance for funnel process changes

Asset Strategy
- Set content priorities and editorial themes
- Define quality standards and brand guidelines
- Approve editorial direction and content taxonomy
- Align asset themes with sales messaging and business priorities

Sharepoint Strategy
- Define taxonomy and organization strategy
- Set governance for content lifecycle




- Approve library structure changes
- Design information architecture framework

Reference Strategy
- Define reference request process
- Design reference tracking framework
- Establish reference programme governance

Engagement Platform Strategy
- Define gamification strategy and customer engagement model
- Set platform requirements and success criteria
- Design advocate recognition and rewards framework
- Evaluate and approve platform vendors
- Establish engagement metrics and program governance

Business Impact Strategy
- Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)
- Partner with Sales leadership to embed advocacy into sales motions
- Lead TCV impact measurement dashboard development
- Present business impact to senior stakeholders
- Drive adoption metrics across Sales, Marketing, Pursuit

Governance Ownership
- Establish Advocacy Council and governance mod

📌 Customer Advocacy Program Manager (Barcelona)
🏢 HP
📍 Barcelona