Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Director of International Franchise Development to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast‑paced and inspirational culture.
Lead market research and analysis to identify target demographics, competitive landscapes, and market trends to inform franchise development initiatives and spearhead them for the respective brand.
Cultivate and maintain relationships with prospective franchise partners, developers, and industry stakeholders to promote brand awareness and facilitate partnership opportunities.
Collaborate with cross‑functional teams including legal, finance, operations, and marketing to develop franchise models, agreements, and support systems or products tailored to international markets and their success.
Lead the negotiation and execution of franchise agreements, ensuring alignment with company objectives and franchisee expectations as set in the International Purpose Brands growth strategy.
Keep current on industry best practices, regulatory requirements, and emerging trends in franchise development to inform business strategies and initiatives.
Prepare regular reports and presentations to senior leadership on franchise development activities, performance metrics, and growth opportunities.
Share the best practices of Purpose Brands domestic departments and Franchise Development Team to Master franchisees across the Purpose Brands International Units.
Strong strategic and tactical communication, planning and execution skills with a integral lens.
Identify and analyze information to solve problems or make recommendations that make an impact on the business performance of a market.
In‑depth understanding of international business practices, market dynamics, regulatory environments, and cultural nuances across different regions.
Minimum of 8–10 years of experience in franchise development,



real estate development, business development, with a proven track record of success in international markets.
Extensive experience in international franchise development, including market analysis, lead generation, franchise sales, negotiation, and contract management. Franchise industry experience with multi‑brands strongly preferred (International Centered).
Strong cultural awareness and sensitivity are critical for navigating diverse international markets. Experience working with teams and clients from different cultural backgrounds is highly valuable.
This position requires a minimum of 8–10 weeks of international travel (including solo) in the calendar year to Purpose Brands’ existing and new development markets. Additionally, some of this travel will be over weekends and/or holidays. Must be able to obtain and maintain a valid passport and obtain required visas for travel to existing and new markets.
Medical, Dental and Vision Coverage
~ Hybrid Work Environment
~ Unlimited Time off + Paid Holidays
~ Brand Discounts & Reimbursements
~ Professional Development Opportunities
~ WORK SCHEDULE Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices
Remote optional: Mondays, Tuesdays, Wednesdays and Thursdays
DIVERSITY, EQUITY, AND INCLUSION STATEMENT Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

📌 Senior Director of International Franchise Development (España)
🏢 Purpose Brands
📍 España