Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
As a founding Strategic Sales Director for Iberia, you will own 8-12 of the largest strategic accounts across Spain and/or Portugal — IBEX35-caliber banking, telco, insurance, utilities, and travel enterprises. You'll run complex, multi-level sales cycles from 6 to 18 months, build both the business case and the technical win alongside your Solutions Consultant, and drive long-term land-and-expand strategy while continuing to bring in new logos.
As part of the founding Iberia team, you'll work alongside a 10-person Madrid-based org (SDR, SC, and Customer Success) and help shape the region's go-to-market strategy from the ground up.
Orchestrate complex, multi-level sales cycles (6-18 months) across buying committees, procurement, legal, and security
Partner closely with Product, Marketing, Customer Success,



and Engineering to deliver an exceptional customer experience
8+ years of enterprise SaaS sales experience, including at least 4 years as a quota-carrying individual contributor selling into large Spanish enterprises (IBEX35 or equivalent: banking, telco, insurance, utilities, travel)
~ New-logo hunting as your primary motion — majority of attainment historically from net-new logos rather than installed-base expansion
~ Experience navigating complex 6-18 month cycles, including RFPs, buying committees, and procurement/legal/security review in regulated industries
~ Existing C-level/VP network within Spanish enterprise accounts

CX / contact center / conversational AI domain exposure (CCaaS, WEM, analytics, virtual agents)
Accenture, Telefónica Tech, Sabio-type ecosystem)
Familiarity with Ley SAC and Spanish regulatory drivers in customer service
Native or negotiation-grade Spanish, fluent English; Portuguese is a strong plus
We offer a comprehensive and people-first benefits package to support you at work and in life:
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Remote work setup budget to help you create a productive home office

📌 Account Executive Iberia (spanish speaker) (Madrid)
🏢 Cresta
📍 Madrid