Description

Ria Financial Services

Job Description

Job Title

Digital Paid Marketing Specialist

Division/Department

Digital Marketing

Location

Reports to

Digital Marketing Manager

Position Type: Full-time

General Description

As a Digital Marketing Specialist specialized in mobile user acquisition, you will play a key role in developing and executing comprehensive marketing strategies to drive the acquisition of users for our mobile applications. Collaborating with cross-functional teams and external partners, you will implement targeted marketing campaigns across various digital channels. The idóneo candidate has a deep understanding of mobile app ecosystems, a creative mindset, and a strong analytical aptitude to optimize campaigns and maximize ROI.That means; while you work with highly qualified people, you will constantly learn and never stop growing.

Job Functions / Responsibilities

Mobile user acquisition strategy: Develop and implement effective marketing strategies to drive user acquisition for our mobile applications.



Identify and target key user segments, and leverage various digital channels such as social media advertising, mobile ad networks, influencer marketing, and app store optimization (ASO).
Campaign execution and optimization: Plan, launch, and manage end-to-end mobile user acquisition campaigns. This includes setting up campaigns, creating compelling ad creatives, managing budgets, monitoring performance, and continuously optimizing campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI).
Data analysis and reporting: Analyze campaign data, measure performance metrics, conduct A/B testing, and provide regular reports on campaign effectiveness. Utilize data insights to identify trends, generate actionable recommendations, and implement optimizations to drive continuous improvement.
Collaborate with cross-functional teams: Work closely with product managers, designers, and developers to align market

📌 Digital Marketing Specialist (Alcobendas)
🏢 Ria Money Transfer
📍 Alcobendas