Product Owner · SW CRM (SFDC) SW CRM++ & Sales Automation Role Summar y Product Owner for the SW CRM domain. Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints. This is a generalized req: the specific initiative(s) this PO will drive have not yet been finalized, so the idóneo candidate brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap. Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work. Runs backlog refinement, story writing, demos, and retros. Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality .Key Responsibiliti es1. Strategy & Product Visi on Define SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.G., improving sales conversion rates, reducing customer churn, improving customer service CSAT score s)Vendor & Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.G., App Exchange) to expand system capabilities cost-effective ly Value & ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform R OI2. Backlog Management & Sprint Executi on Backlog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependenci es User Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams,



and system architec ts Agile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectiv es Acceptance & Validation: test and sign off on completed features prior to production releases to ensure quality and specification complian ce3. Stakeholder & Cross-Functional Collaborati on Requirements Gathering: act as the main intake point for feature requests from Sales, Marketing, Customer Success, Finance, and ITConflict Resolution: balance competing departmental demands and establish clear prioritization criter ia Change Management: work with enablement teams to create training materials, document platform changes, and manage communication around updat es4. User Adoption & Operational Excellen ce Workflow & Process Optimization: audit existing business processes to remove friction, automate routine tasks, and standardize lead-to-cash or support ticket lifecycl es Drive Platform Adoption: monitor active user metrics, identify low-adoption departments, and introduce training initiatives to improve software utilizati on Feedback Loops: establish structured mechanisms (surveys, user groups) to collect ongoing feedback from end-users on platform usabili ty5. Data Architecture,



Governance & Complian ce Data Quality & Integrity: maintain data cleanliness standards, deduplication logic, validation rules, and data hygiene schedul es System Integration Oversight: coordinate with enterprise architects to ensure seamless data flows between SFDC and the surrounding tech stack (ERP, marketing automation, customer support portals, data warehouse s)Security & Compliance: enforce role-based access control (RBAC), field-level security, and regional compliance requirements (e.G., GDPR, CCP A)Required Experience & Ski lls9-12 years of Product Owner / SFDC product experience in enterprise Saa S environments · certified Scrum PO prefer red Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosyst em)Broad domain flexibility · comfortable ramping quickly on whichever SW CRM initiative the roadmap assi gns Deep hands-on with Salesforce (Sales Cloud · Service Cloud · flows · configuration · data mod el)Delivered 2+ full PI cycles with measurable outcomes at ART le vel Strong written and verbal communication · comfort presenting to Director+ audie nce Comfortable coordinating across distributed global teams (EMEA + AMS) · flexible working ho ursNice to Have HP or Fortune 100 tech industry experience in enterprise CRM/SFDC product organizat ions SAFe PO/PM · CSPO · SFDC Platform certificat ions Familiarity with the HP CRM ecosystem — Post Sale support processes · entitlements · order management dom ains

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