Marketing Lead – Consumer Products (Spain)

Regular Travel to Spain Required

We’re looking for an experienced Consumer Products Marketing Specialist to join a leading global entertainment business on an initial 12-month contract.

The Role

The position is approximately 60–70% retail marketing and 30–40% licensee marketing , combining strategic planning with hands‑on campaign execution.

Key responsibilities include:

- Develop and execute 360° Consumer Products and retail marketing campaigns across Spain.
- Partner with licensees to activate marketing plans around key franchises and product launches.
- Develop campaigns with major Spanish retailers across mass, specialty and e‑commerce channels.
- Deliver integrated activity across in‑store, digital, social, influencer, PR, experiential and e‑commerce .
- Manage retail marketing budgets and campaign performance.
- Partner with agencies and creative teams to develop standout concepts and assets.
- Work cross‑functionally with Commercial, Social, PR, Publicity, Events and international teams.




- Manage multiple campaigns and workstreams within a fast‑paced general environment.

About You

- 8+ years’ marketing experience , ideally across Consumer Products, Licensing, Retail and/or Entertainment.
- Strong consumer products licensing experience , gained on either the licensor or licensee side.
- Experience working with licensed brands, entertainment IP or franchise‑led consumer products.
- Strong, current knowledge of the Spanish licensing and retail landscape .
- Previous experience living and working in Spain is highly desirable.
- Broad experience across retail, digital, social, influencer, experiential and PR marketing.
- Strong creative judgement with excellent organisational and project management skills.
- Fluent Spanish and English are essential.
- Comfortable with regular travel to Madrid .

If you have a background in Consumer Products Licensing and Retail Marketing , combined with genuine experience of the Spanish market, I’d love to hear from you.

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📌 Consumer Marketing Specialist (España)
🏢 Career Moves Group I B Corp™
📍 España