Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)

Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)

18 ago
|
Factorial Hr
|
Barcelona

18 ago

Factorial Hr

Barcelona

Experteer Overview
In this role you will design and scale partner-driven demand programs to generate pipeline and revenue across the UKI market and additional regions. You’ll bridge Partnerships, Marketing, and Sales to enable a reseller ecosystem through co-marketing, events, content, and targeted campaigns. You will adapt global strategy to local dynamics, collaborate with cross-functional teams, and build scalable playbooks and MDPs. This is a fast-paced growth role with a clear path to broader regional leadership as markets evolve.

Compensaciones / Beneficios
• Own and execute the partner demand generation strategy across Middle East, Caribbean, and SEE to drive partner-led pipeline
• Plan and manage co-marketing campaigns with strategic partners (events, webinars, email, digital/paid, ABM, local activations)
• Develop market-specific marketing plans aligning Factorial’s global strategy with local dynamics
• Create partner marketing playbooks, campaign kits, and enablement materials
• Own Marketing Development Plans (MDPs) with partners including budgets and pipeline targets
• Collaborate with Partnership ABEs and Sales to align ICP, messaging, and pipeline goals
• Identify opportunities to activate partner customer bases and accelerate demand
• Monitor and optimize campaign performance with a focus on partner-sourced pipeline and revenue
• Manage partner marketing budgets, timelines, agencies, and vendors




• Support partner onboarding and activation to leverage marketing for growth
• Improve partner marketing processes and scale successful initiatives across markets
• Work cross-functionally with general Marketing, Content, SEO, Paid, Events, and Sales
• Prepare to extend UKI ownership and later broaden responsibility as markets evolve

Responsabilidades
• 3-5 years in demand generation, partner/channel marketing, or B2B marketing in SaaS/tech
• Experience with UKI market and B2B/SaaS landscape
• Proven multi-channel campaign experience (events, webinars, email, digital/paid, ABM, content, partnerships)
• Experience with indirect sales models (resellers, distributors, referral partners)
• Ability to translate marketing activity into qualified pipeline and revenue in collaboration with Sales/Partnerships
• Strong commercial mindset and focus on business impact
• Project management skills across multiple markets
• Data-driven with ability to measure and optimize KPIs
• Comfort with fast-paced, high-growth environments
• Native-level English (or equivalent)
• Nice to have: HubSpot/Salesforce familiarity, MDF/MDP management, partner enablement materials
• Previous customer-facing or commercial experience

Requisitos principales
• private health insurance
• high growth and multicultural environment
• Wellhub gym access
• COBEE for expenses
• language classes
• office breakfast and organic fruit

📌 Partner Demand Generation & Marketing Manager - Growth Markets (Barcelona)
🏢 Factorial Hr
📍 Barcelona

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