About The Role:Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner’s search strategy. This role owns end-to-end SEO performance across Gartner’s digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner’s Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI-driven discovery platforms. This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.What You Will Do:Lead Team, Execution & Stakeholder EngagementLead, coach, and scale a high‑performing team of SEO/AEO associates responsible for day‑to‑day executionSet priorities and oversee delivery of SEO/AEO initiatives across on‑page, technical,



and off‑page workstreams in partnership with Integral Marketing and key stakeholdersInfluence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organizationDevelop and deliver executive‑level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendationsOwn SEO & AEO StrategyDefine and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growthLead the adoption and scaling of AEO best practices and frameworks, optimizing for AI‑driven discovery and evolving search behaviorsIdentify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognitionBuild and scale SEO/AEO processes, frameworks, and gover

📌 Director, SEO (Barcelona)
🏢 Gartner
📍 Barcelona