17 ago
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Jobgether
|
España
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of GTM, Antidepressants Support App based in Spain.
This is a high-impact, 0→1 growth leadership role focused on taking an early-stage mental health app from product discovery to repeatable, sustainable growth. You will own the go-to-market strategy, working across user research, positioning, acquisition, activation, retention, and monetization. The role combines strategic leadership with hands-on experimentation across organic, paid, content, referral, and app-store channels. You’ll use behavioral and performance data to identify product-market fit and build a scalable growth engine. Success will depend on balancing commercial performance with trust, privacy, compliance, and sensitivity to the mental health space. You’ll also build a lean growth function and work closely with product, data, and leadership teams.
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Accountabilities
Lead the 0→1 go-to-market strategy,
beginning with structured user discovery and experimentation to identify target segments, product-market fit, positioning, and messaging.
Conduct user interviews, cohort analysis, retention analysis, and other research to understand who engages with the product, why they stay, and what drives long-term value.
Develop and validate positioning and messaging through live market experiments, translating insights into recommendations for product and growth priorities.
Build and test acquisition channels across organic, paid, content, referral, and other relevant growth motions, prioritizing efficient and repeatable sources before scaling investment.
Own App Store Optimization end-to-end and develop organic growth through ASO, content, and referral loops.
Establish and manage paid user acquisition across channels such as Meta, Google UAC, TikTok, and Apple Search Ads, with clear CAC, LTV, and ROAS targets.
Build privacy-compliant growth measurement and attribution infrastruc
📌 Head of GTM, Antidepressants Support App (España)
🏢 Jobgether
📍 España