Performance Marketing (Valencia)

Performance Marketing (Valencia)

17 ago
|
Plug and Play Tech Center
|
Valencia

17 ago

Plug and Play Tech Center

Valencia

WHO WE ARE

Plug and Play Tech Center is the ultimate innovation platform, bringing together the best startups and the world’s largest corporations to create the most meaningful connections that bring innovation to anyone, anywhere. We are on a mission to bring the benefits of Silicon Valley to all four corners of the world. Within our platform, we focus on various sectors, including a dedicated energy vertical where pioneering startups meet industry leaders in the energy sector.

WHO WE ARE LOOKING FOR:

You will own the day-to-day execution of our paid channels and email marketing, working closely with the Digital Manager and the wider growth team to generate demand, nurture leads, and turn traffic into pipeline. This is a hands-on execution role — you will be in the platforms daily, running campaigns, testing, optimising, and reporting.

KEY RESPONSIBILITIES

1.Paid Media Execution
Own the day-to-day management of Meta and Google Ads — campaign setup, audience targeting, bid management, and ongoing optimisation.
Support the launch and growth of YouTube as a performance channel.




Lead the launch of LinkedIn Ads, including sponsored content and lead gen forms, as we expand into ABM-style targeting for corporate audiences.
Leverage AI tools to draft, generate, and iterate on ad creative and copy when needed to scale testing.
Work with the Digital Manager to define channel mix, budget allocation, and testing roadmap.

2.Email Marketing & HubSpot
Own email marketing end-to-end — strategy, build, deployment, optimisation, and performance reporting.
Design and manage nurture tracks for different lead segments (e.g. event leads, inbound watchleads, cold outreach).
Set up and optimise email workflows in HubSpot, including segmentation, A/B testing, and lifecycle triggers.
Define and track the right email KPIs — open rate, CTR, unsubscribe rate, MQL contribution — and report on them regularly.
Maintain HubSpot email database health: list hygiene, contact properties, and sup

📌 Performance Marketing (Valencia)
🏢 Plug and Play Tech Center
📍 Valencia

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