About The Role:
Integral Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to-end SEO performance across Gartner's digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner's Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI-driven discovery platforms. This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.
What You Will Do:
Lead Team, Execution & Stakeholder Engagement
- Lead, coach, and scale a high‐performing team of SEO/AEO associates responsible for day‐to‐day execution
- Set priorities and oversee delivery of SEO/AEO initiatives across on‐page, technical,



and off‐page workstreams in partnership with Global Marketing and key stakeholders
- Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organization
- Develop and deliver executive‐level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations

Own SEO & AEO Strategy
- Define and lead Gartner's SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth
- Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI‐driven discovery and evolving search behaviors
- Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner's topical authority and recognition
- Build and scale SEO/AEO pro

📌 Director, SEO (Barcelona)
🏢 Gartner
📍 Barcelona