Key Responsibilities 1. Marketing Strategy & Planning Develop and execute the annual Spain Region marketing plan aligned with sales objectives. Define target segments and positioning per product line. Coordinate marketing calendar including trade fairs, product launches and campaigns. 2. Campaign Management Plan and execute online and offline campaigns. Manage Linked In presence and digital content strategy. Coordinate email campaigns and lead nurturing workflows. Track campaign performance and ROI. 3. Trade Fairs & Events Organize participation in industry exhibitions (e.g. Infra Relatiedagen, TKD). Coordinate stand design, promotional materials and local communication. Ensure effective follow-up process for event-generated leads. 4. Product Launch Support Coordinate local market introduction of new machines. Prepare brochures, spec sheets and promotional materials in Spanish. Support dealer network with launch kits and marketing tools. 5. Dealer Marketing Support Develop co-marketing initiatives with dealers. Provide branded materials and local adaptation support.
Ensure brand consistency across the Benelux network. 6. Content & Communication Develop case studies and customer references. Create press releases and maintain relations with industry media. Maintain local website content and ensure up-to-date product information. 7. Market Intelligence Conduct structured market analysis on competition, pricing trends and customer needs. Provide periodic market reports to Sales Director. Support demand forecasting through market data analysis. 8. CRM & Lead Management Manage marketing-generated leads in CRM. Qualify leads before handover to Sales. Monitor lead conversion funnel performance. What This Role Is NOT No direct sales targets No cold calling No key account ownership No revenue responsibility Sales execution remains with Account Managers. Profile & Qualifications Bachelor's or Master's degree in Marketing, Business Administration or related field. 3–5 years of