We are looking for a Business Leader EMEA to translate integral product strategy into tailored regional execution across EMEA, ensuring alignment with country-specific market needs and business priorities. This role will focus on driving the product lifecycle, gathering and prioritising customer and market requirements, and working closely with Sales, Customer Care, Professional Affairs and other support teams to deliver revenue growth, customer satisfaction and successful market execution. What you will do: Develop and execute brand strategy: Build comprehensive brand strategies aligned with global objectives and adapted to EMEA market needs. Manage the product portfolio: Lead the product lifecycle from development and launch to performance analysis, optimisation and continuous improvement. Use market insights: Conduct market research to identify trends, customer needs and competitive dynamics, translating insights into product and marketing strategies. Collaborate cross-functionally: Partner with product development, sales, supply chain,



Customer Care and Professional Affairs teams to ensure strong alignment and execution. Define product positioning: Shape value propositions and positioning that clearly differentiate products in the market. Drive brand messaging: Create compelling, consistent messaging across marketing channels and customer touchpoints. Track performance: Monitor marketing campaign and product sales performance, using data to adjust strategies and meet business goals. Identify growth opportunities: Explore opportunities for market expansion across EMEA, both geographically and through portfolio development. Enhance customer engagement: Gather customer feedback and use insights to improve product offerings and customer experience. What we are looking for: Academic qualification: Bachelor's degree in Optometry, Marketing, Communications, Business Administration or a related field. Knowledge and skills: Strong understanding of vision care products, esp

📌 Business leader emea (Santander)
🏢 Markennovy
📍 Santander