We are looking for an Italian Performance Marketing Specialist to support the growth of our brand in Italy. Your role will involve managing acquisition channels for this market, ensuring the smooth day-to-day execution of our paid campaigns, maintaining the health of our product catalog, planning and managing organic growth, and overseeing any other activities related to traffic acquisition channels for our Italian website . You will be the person responsible for "making things happen", working closely with the Sales and E-commerce teams to achieve the company's goals. Role & Responsibilities Paid Media Management Manage and optimize paid campaigns, from setup to ongoing optimization. Manage assigned budgets, analyze campaign performance, and make data-driven decisions. Launch new acquisition channels and implement acquisition strategies. Manage product catalogs to ensure campaigns run smoothly and efficiently. Organic Content Development & Optimization Analyze existing organic positioning across all our markets and manage on-page and off-page SEO optimization.
Optimize website architecture and content, with the ability to write SEO-optimized copy adapted to the Italian market and culture. Conduct competitor analysis, monitor and fix SEO issues, and follow up on link-building strategies. Traffic Analysis & Reporting Create, manage, and monitor daily, weekly, and monthly traffic reports. Extract and analyze data, providing recommendations based on KPIs to support traffic optimization and decision-making. Use reporting and analytics tools such as GA4, Qlik (BI), and Looker Studio. Your profile – You're a Great Fit for This Role If: Excellent written and verbal communication in Italian and advanced Spanish skills for internal communication. You have at least 2 years of experience managing campaigns, mainly in Google Ads, including handling and allocating significant budgets. You have experience in e-commerce and product feed management, and can identify and fix common