Mission Brief: Build and Scale Meller as a Business in India

Meller, Lenskart's Barcelona-born, D2C-first sunglasses brand is entering its next chapter in India. Known for bold silhouettes, expressive colourways, and a design language rooted in Barcelona's street culture, Meller has a cult following of 700K+ on Instagram and a strong Gen Z and Millennial fan base across Europe and the U.S.

This role owns Meller as a business in India end-to-end P&L;, growth strategy, and operational execution across retail, e-commerce, and marketing. Sitting at Lenskart's India HQ, you will effectively run Meller India as a founder would: setting the strategy, building the team, and making the commercial, brand, and operational calls that turn Meller to a category-leading sunglasses brand in India.

This is a builder's role at the intersection of business leadership, brand, and retail. You'll work closely with the general Meller team in Barcelona, Lenskart's leadership, and internal functions spanning category, retail, e-commerce, supply chain,



and finance while building a lean India team to execute the mission.

? Core Mandate: Business Ownership & P&L; Leadership

1. Business Strategy & P&L; Ownership (The Founder Focus)
P&L; Ownership: Own Meller India's P&L; end-to-end — revenue, margin, and profitability — making the trade-offs needed to build a healthy, scaling business.
Business Strategy: Define and drive Meller's India growth strategy — market entry sequencing, channel mix, pricing, and expansion roadmap across retail and online.
Brand Architecture Fit: Position Meller within Lenskart's house-of-brands portfolio (alongside John Jacobs, Owndays, and Le Petit Lunetier), with clear differentiation in price, design, and audience.
Investment & Resource Allocation: Decide where to invest — stores, marketing, people, technology — to maximise growth and return, and build the business case for future investment.

2. Retail, Category & Channel Execution (The Growth Focus)
Retail Rollout &

📌 Meller India Head (Barcelona)
🏢 Lenskart.com
📍 Barcelona