Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.
The Group Marketing & Communications Expert is responsible for managing large-scale communication and branding projects across the organization. Required to manage large projects or processes with limited oversight from manager. Join our Sulzer Marketing team and help us take Digital Marketing to the next level.
We are seeking a strategic and hands-on Head of Digital Marketing to lead Sulzer’s integral digital marketing agenda from Madrid. This role will drive demand generation, digital transformation, and customer engagement across
You will own the digital ecosystem—spanning web, performance marketing, marketing automation, and analytics—while building a high-performing team and embedding a data-driven culture.
Digital Strategy & Transformation
Define and execute a global digital marketing strategy aligned with business growth priorities (incl.
Lead digital transformation initiatives across channels, platforms, and customer journeys
Partner with commercial and product teams to align digital programs with sales objectives
Demand Generation & Performance Marketing
Drive qualified pipeline through integrated campaigns (SEO/SEM, paid media, ABM, A/B testing, email, social)
Own digital KPIs: traffic, engagement, MQLs, SQLs, opportunities, OI pipeline contribution, ROI
Customer Experience & Web Ecosystem
Oversee global website strategy, UX/UI, personalization, and content performance
Ensure consistent, high-quality digital experiences across touchpoints
Marketing Technology & Data
marketing automation (Hubspot), analytics tools (GA4, etc., Leverage data and insights to continuously improve campaign performance
Build, lead, and develop a global digital marketing team mainly based in Madrid
Collaborate with regional marketing teams and team of Product Marketing managers
📌 Head of Digital Marketing (España)
🏢 Sulzer
📍 España