Company Description

The Insurance Institute of Canada is a professional education organization serving Canada’s property and casualty insurance industry. Through professional education, development programs, and industry-focused learning opportunities, the organization supports individuals in building their knowledge, skills, and careers within the insurance sector.

As part of our ongoing digital expansion strategy, we are investing in performance marketing initiatives to strengthen audience engagement, lead generation, digital acquisition, and organizational growth.

Role Overview

We are seeking an experienced Facebook Ads Performance Marketing Specialist to manage and optimize performance-focused advertising campaigns across Meta platforms.

This role is centered on lead generation, campaign scaling, conversion optimization, and data-driven growth. The adecuado candidate will have hands-on experience managing Facebook and Instagram advertising campaigns, improving acquisition efficiency, and driving measurable results through continuous testing and optimization.





Key Responsibilities
Manage and optimize Facebook and Instagram campaigns through Meta Ads Manager.
Scale successful campaigns while maintaining efficiency and lead quality.
Monitor and improve KPIs including CPA, CPL, CTR, conversion rates, and ROAS.
Conduct audience, creative, placement, bidding, and campaign-structure testing.
Develop prospecting and retargeting strategies.
Analyze campaign performance using Meta Ads Manager and analytics tools.
Develop strategies to improve lead generation and audience acquisition.
Collaborate with marketing teams to maximize campaign effectiveness.
Prepare regular performance reports and optimization recommendations.
Required Qualifications
Strong hands-on experience with Facebook and Meta Ads.
Proven experience managing lead-generation or acquisition campaigns.
Understanding of Meta Pixel, conversion tracking, attribution, and analytics.
Experience with Meta Ads Man

📌 Facebook Ads Performance Marketing Specialist (España)
🏢 Insurance Institute of Canada
📍 España