Project info:

We are seeking an experienced Principal Product Manager to owns the full E2E SW CRM product vision and roadmap across the CRM++ value stream. This role sets strategic direction and prioritizes initiatives as the roadmap matures, rather than executing a fixed, pre-defined plan. Responsibilities include defining PRDs for cross-program initiatives, aligning business outcomes with technical solution architecture, and leading E2E product governance, including QBRs and steering committee updates. The role coordinates roadmap alignment across digital, operations, sales, and finance, driving cross-organizational product strategy.
Responsibilities:

1. Product Strategy & Multi-Cloud Roadmap
Define Platform Vision: Align business goals (e.g., deal velocity, support resolution times) with appropriate Salesforce cloud solutions.
Build Multi-Cloud Strategy: Evaluate the integration of Salesforce products (Sales, Service, Data, Experience, Revenue/CPQ) within the enterprise architecture.
Feature vs. Buy vs. Standard Evaluation: Determine the optimal path for functionality:



standard Out-of-the-Box (OOTB), third-party managed packages, or custom Apex/LWC development.
2. Technical Strategy & AI/Automation Governance
Agentic & AI Workflows: Strategize the implementation of Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate business processes.
Data Architecture Strategy: Partner with enterprise architects to leverage Data Cloud or external data lakes/warehouses, ensuring real-time data flow for unified reporting.
Minimize Technical Debt: Manage custom code, legacy workflows, and Apex triggers, migrating legacy setups toward standard platform automation (e.g., Flow Orchestration) to reduce maintenance overhead.
3. Stakeholder Management & Value Realization
Executive & Business Alignment: Act as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering, translating complex requests into scalable

📌 Product Manager (Barcelona)
🏢 Tenarai Europe
📍 Barcelona