OMD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner. Based in Madrid OMG Offices, she/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients. S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods. The Brand Specialist would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth. Responsibilitie sClient Orient ed Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaign s. Develop a good knowledge of the client's business and industr y. Develop a good relationship with suppliers and solid understanding of the media offering in the marke t. Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goal s. Armed with this critical analysis,



media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital ). Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Financ e)Put together competitive reports with a good depth of analysis and understand and explain the implication dia Knowle dge Can identify the components required to make a Media Plan and follow it through to completion internal ly. Can include correct forecasting on digital media plans for all objectiv es. Can evaluate a plan ensuring rates, discounts and agency fees are entered into correct ly. Can put a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objecti ve. Can put competitive reports together with a good depth of analysis and understand the implicatio ns.Tra ding Media buying understand ing: Make sure correct rates/discounts are used (inc. gross ra tes)Build a strong relationship with the investment t eam.



Understand how to brief the investment team properly for the best outc ome. Ensure that timelines are always respe cted Basic understanding of buying direct ion. Tools Aptitude with administrative, planning and buying tools of the company. Can identify and use the following t ools: Research Tools – Infosys (Kantar), Tom Micro, Galileo, Omn iture Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be va lued. Planning Tools – Demilpa, AMI Dig ital. MS Tools - Word, Excel, Power Point Understanding So urce: Understand what Source is and its pu rpose Be actively planning and contributing on S ource Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.Requir ements+ 3 years' experience in similar role with digital and offline pla nning. Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data. Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM. Strong drive for continuous learning and research for personal develo pment. Good anlaytical skills and ability to relate results to client business objec tives. Ability to meet deadlines and work under pre ssure. Good interpersonal and Communication skills, oral and wr itten. Advanced English level req uired. Must have European Community (EU) work p ermit. Jo in us!

📌 Brand Specialist (España)
🏢 Omd España
📍 España