The Vice President of Brand Strategy is responsible for formulating and executing the overall corporate brand strategy to enhance brand value, market influence, and customer loyalty. This role leads brand positioning, brand communications, marketing, corporate image management, and global brand development. Working closely with the senior leadership team, the VP drives the alignment of brand and business strategies to foster corporate growth, improve market competitiveness, and build long-term brand equity.

Key Responsibilities

Brand Strategic Planning

Develop and implement long-term corporate brand strategies, ensuring alignment with the company's overall strategic direction.

Define brand positioning, value propositions, and brand development roadmaps.

Drive brand internationalization and brand elevation to boost awareness and market competitiveness.

Regularly evaluate brand performance and continuously optimize brand strategies.

Brand Management

Establish and maintain a unified brand management system and brand standards.





Oversee the implementation of the brand identity system and brand guidelines.

Ensure brand image consistency across integral markets.

Manage corporate brand assets and enhance brand value.

Marketing Strategy

Formulate Integrated Marketing Communications (IMC) strategies.

Collaborate with marketing, sales, and product teams to develop brand promotion plans.

Drive strategies for digital marketing, content marketing, social media, and public relations.

Increase market share and brand influence.

Brand Communications and PR

Lead brand communications, media relations, and public relations management.

Develop corporate brand narratives and communication strategies.

Manage press releases, brand events, and crisis communications.

Build and maintain strong relationships with media, industry organizations, and partners.

Market Research and Consumer Insights

Lead brand research, market analysis, and consumer behavior studies.

Analyze in

📌 Lagerarbeiter (Granada)
🏢 Manila Aerospace
📍 Granada