As a general leader in digital transformation, we continue to expand our
capabilities in delivering cutting-edge solutions across industries. To
strengthen our strategic position and grow our expertise, we are introducing an
exciting new role: SAP ERP Market Development Lead.

This is a unique opportunity for a seasoned professional to define and lead our
Digital Core Practice, drive innovation, and expand our footprint in existing
and new markets.

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Your responsibilities:
* Go-To-Market strategy: Define, optimize, and execute the Go-To-Market
strategy for SAP Digital Core in Spain, focusing on S/4HANA modules like
Finance, Supply Chain, and Procurement, as well as Digital Transformation and
Enterprise Architecture. Develop a 12-to-18-month business development and
sales plan, establish a partnering strategy with SAP and key players, and
identify 1-to-5-year market potential for the practice in the assigned market
unit.
* Business development: Generate leads and opportunities by partnering with SAP
and other key stakeholders. Expand the market presence through speaking




engagements, publications, and running targeted marketing campaigns.
* Sales process management: Oversee the end-to-end sales process, including
proposal writing, aligning delivery and staffing strategies with global
teams, and collaborating with solution architects to review and finalize
estimates. Present and defend proposals to clients and convert opportunities
into successful projects.
* Functional engagement: Take on pivotal roles such as Project Director or
Program Manager to ensure success of delivery projects.

Your skills and experience:
* Expertise in SAP Digital Core solutions: In-depth understanding of SAP
S/4HANA and its key modules (e.g., Finance, Supply Chain, Manufacturing, and
Procurement).
* Strategic vision: Proven experience in defining and executing go-to-market
strategies, as well as building and growing a consulting practice.
* Business development acumen: Strong background in

📌 SAP ERP Market Development Lead (Barcelona)
🏢 Westernacher Consulting
📍 Barcelona