Experteer Overview
In this role you lead the Marketing Operations function within the Marketing CoE, owning the MarTech, CX Integrations, and automation stack across 60+ brands. You'll set standards for configuration, deployment, and data flows, while guiding a team of managers and specialists. You will shape the operating model and tooling strategy, unblocking delivery and driving scalable, AI-enabled marketing operations across multiple markets. This opportunity combines hands-on leadership with strategic governance in a fast-moving, multi-brand environment.

Compensaciones / Incentivos
• Own the MarTech u0026 Automation stack across brands and markets (HubSpot, tagging, data flows), defining configuration and adoption standards
• Lead CX Integration for campaign landing pages, assets, tracking, and QA, coordinating with UX, Product, and Tech
• Support agile delivery and sustain sprint-based models with governance and planning rhythms
• Drive tooling and AI enablement, promoting best practices, playbooks, and training
• Lead and develop CX Integration and MarTech/Automation teams, balancing capacity and brand priorities




• Own operating model, cross-functional prioritisation, standards governance, and quarterly planning interface

Responsabilidades
• Proven experience leading marketing operations, MarTech, or RevOps in multi-brand/multi-market environments
• Strong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling)
• Ability to build scalable standards and documentation across non-uniform tech stacks
• Fluency in agile delivery (Scrum/Kanban) and sprint-based operating models
• Systems thinking bridging marketing, product, and engineering
• People leadership across distributed teams with capacity management
• Ability to translate operational and AI tooling best practices into real adoption
• Excellent stakeholder management and English proficiency

Requisitos principales
• career paths within a growing Centre of Excellence
• investment in tooling and AI
• diversity and inclusion emphasis

📌 Marketing Operations Team Lead (Barcelona)
🏢 Team.Blue
📍 Barcelona