Purpose of position Drives customer delight and loyalty through brand experience moments The role is the most valuable marketing asset, as it works directly with customers and thus brings the brand experience to life, through product explanations, demonstrations, active cooking events to experience the uniqueness and smartness of the Miele appliance use. Responsibilities Develop & own the full year activity plan. With budget, follow up & evaluation. Secure cost efficiency & ROI Organization, planning, ownership & execution of courses / workshops, including preparation of food and event-rooms prior to cooking events To continually review customer events, evaluating their effectiveness to ensure that they support the customer and generate profit Give sales advice / lead customer to buying appliance that suits his cooking habits best - face to face and on all other formats in use Create recipes using current trends for cooking events and Miele website Coordinate and interact with other chefs/opinion leaders and key influencers across the region or market Desired outcome Inspiring and best in class cooking course annual plan implemented Courses execution in time and on budget Increased brand loyalty,



customer satisfaction and increased A& C sales Content creation through customer experience delight Key performance measures for position Increased customer base (Miele Club) Increased sales Growing customers satisfaction and brand loyalty # of events and # of servings Competencies/Skills for position Professional cook or home economist by education Knowledge about food safety (HACCP) Min. 3 years of experience in cooking environment, ideally in a premium set-up Highly passionate about food and cooking Excellent presentations skills, clearly pointing out benefits and facts Excellent written and verbal communication in local language and English Highly customer-oriented, analyses customers' wishes and needs Finds creative solutions for problems, evaluates processes regularly, open-minded for trends Quality-oriented, with definition of high standards and constant evaluation of customer situations Great organizational skills, with ability to formulate aims and plans activities Schedule and travel availability 20% of travel Based on business needs ,late‐afternoon, evening and saturday morning events "Chef at Home" services on demand

📌 Culinary expert (Santander)
🏢 Miele España
📍 Santander