Team Name:

Marketing

JOB TITLE:

Senior Data Scientist, Mobile User Acquisition - Blizzard (Barcelona, ESP)

REQUISITION ID:

R026169

JOB DESCRIPTION:

It takes a Blizzard to make a Blizzard game, and that dedication doesn’t end
once the game launches. We support our worlds for years, ensuring every
player—on every platform—has an epic experience. Global Insights partners
closely with our game teams, marketing, user acquisition, finance, and internal
service groups to deliver the analytics, models, and strategic insights that
help bring those experiences to life.

Within Integral Insights, the Marketing Analytics team applies advanced analytics
and data science to help our marketing and growth teams make smarter,
data-driven decisions that deepen engagement and drive long-term business
impact.

We are seeking a Senior Data Scientist with deep experience in mobile marketing
analytics to join our team. In this role, you will build predictive revenue and
LTV models, develop probabilistic attribution, marketing mix models, and create




systems that allow us to understand—and optimize—the true impact of our mobile
marketing investments. The ideal candidate has a passion for using data to shape
mobile player acquisition and retention strategies, thrives in highly
collaborative environments, and can translate complex analytical concepts into
clear, actionable insights for partners across Blizzard.

Responsibilities

* Build and maintain automated and dynamic predictive LTV models for mobile
apps across multiple geographies, channels, campaigns, and platforms.

* Develop automated revenue and user growth forecasting systems that integrate
with UA and finance workflows.
* Own the statistical framework for cohort modeling, retention projections,
ROAS forecasting, and lifetime value prediction.
* Lead measurement strategy in a privacy-centric ecosystem, including:
* SKAdNetwork (SKAN) configuration and model-based postback interpretation
* Probabilistic attribution and MMM
* In

📌 Senior Data Scientist, Mobile User Acquisition (Barcelona)
🏢 Blizzard Entertainment
📍 Barcelona