We are looking for a strategic and customer-focused Loyalty Manager to lead the global customer loyalty strategy within an international fashion brand.
This role will play a key part in enhancing customer engagement, strengthening retention, and driving long-term customer value across all channels and markets.
Key Responsibilities:
- Lead the strategy, development, and optimization of the brand’s loyalty and customer engagement initiatives on a integral scale.
- Design customer-centric experiences and benefits aimed at increasing retention, frequency, and Customer Lifetime Value.
- Collaborate with CRM, Digital, Retail, and Brand teams to ensure consistency across all customer touchpoints.
- Analyze customer data, program performance, and engagement metrics to identify opportunities and drive continuous improvement.
- Develop customer segmentation strategies to personalize communication and maximize program effectiveness.
- Identify new initiatives to improve customer acquisition, data capture, and customer engagement.
- Work closely with Data and Tech teams to ensure successful implementation of loyalty-related tools, functionalities, and integrations.
- Monitor budgets, timelines, and project execution to ensure efficient delivery of initiatives.
- Benchmark trends and best practices in loyalty, CRM, and customer experience within premium and fashion brands.
- Prepare strategic reports and insights for senior stakeholders and leadership teams.
- Continuously propose innovative ideas to enhance the overall customer experience and maintain a competitive positioning.
What we are looking for:
- Bachelor’s degree in Business, Marketing, Communication, or a related field.
- +5 years of experience in Loyalty, CRM, Customer Engagement, or Retention Marketing roles.
- Strong analytical mindset with experience interpreting customer and performance data.
- Background working with CRM and loyalty platforms.
- Strong understanding of ommnichannel environments, customer journeys
📌 Manager brand (España)
🏢 mabai
📍 España