ABOUT UNDERSTORY

Understory is building the software that experience businesses run on. We help
experience businesses run and grow in one place: manage operations, accept
payments, build beautiful websites, and drive incremental bookings across
channels. AI is built in to make delivery reliable and scalable, but the point
is simple: give hosts more time to deliver great experiences, with less admin
and commercial overhead.

This is not the average job post, and we are not the average company. To explain
why, let us introduce you to one of the people we build for.

Meet Laura. She is a kind, creative, positive soul who loves to cook and loves
teaching others to cook, so she started a company offering cooking classes for
locals and tourists. The venue is authentic and beautiful, her taste is unique
and welcoming, and every class is thoughtfully designed. The bookings start to
tick in, from people she knows, from views on Instagram, from word of mouth. It
works. Laura gets to do what she loves, creating strong memories for people from
all over the world.





But she is also starting to struggle. Managing participants. Hiring and training
instructors. Chasing invoices. And underneath all of it sits the pressure that
never lets up: making sure more bookings arrive tomorrow than today.

That last pressure is the one that compounds every other. Solving it well takes
strategy, constant marketing execution, and steady iteration, and almost no host
has the time to run it themselves or the budget for an agency to run it for
them. There are hundreds of thousands of Lauras across Europe and beyond, and no
one has built them a real answer to it yet. That is what Understory Studio is
for.

ABOUT UNDERSTORY STUDIO

Studio takes marketing off Laura's plate and turns it into reliable bookings. We
turn marketing into software. We talk to the customer, set the strategy, and run
the work across paid social, paid search, email, and reviews. AI does most of
it, with a light human touch. For

📌 Founding Operator, Studio (Barcelona)
🏢 Understory
📍 Barcelona