17 ago
|
WebCargo
|
Barcelona
17 ago
WebCargo
Barcelona
Who you are
- 5+ years of experience in content marketing across different products, audiences and regions
- Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies
- Proven experience developing and executing strategic multi-channel content and acquisition programs
- Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition
- Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution
- Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus)
- Strong analytical mindset with experience measuring performance and optimizing based on data
- Experience managing editorial planning across multiple products, audiences, or regions
- Strong project management and prioritization capabilities in fast-paced environments
- Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams
- Self-starter mentality with strong ownership and accountability
- BA in marketing, business, communications, technology or similar areas
- Background in thought leadership, executive positioning, or strategic storytelling
- Proven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data
- Experience leading integrated GTM launches or portfolio-level campaigns
- Familiarity with SEO strategy, conversion optimization, and experimentation methodologies
- Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools
- Familiarity with project management tools (such as Asana)
- Basic video editing skills using platforms such as Descript
What the job involves
- We are looking for a highly strategic, proactive, and execution-oriented Integral Content Marketing Manag
📌 Global Content Marketing Manager (Barcelona)
🏢 WebCargo
📍 Barcelona