Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll and payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing general workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We are looking for a Sr. Manager of Content & Channels to join our Marketing team. This is a strategy-first, execution-driven role for someone who knows how to build a content machine — setting the editorial direction, running AI-powered production at scale, managing social media across all channels, and owning how content reaches the right audiences. You will be the bridge between Brand, Growth, and Product Marketing, ensuring everything Papaya publishes is sharp, consistent, and commercially effective.
Location: Barcelona (hybrid model)
Responsibilities:
Own Papaya's editorial strategy — defining what we say, to whom, in what tone, and at what moment in the funnel




Build and run an AI-powered content production system — workflows, tools, and processes that deliver high-quality content at scale
Manage and grow Papaya's social media presence across LinkedIn and other relevant platforms — content creation, scheduling, community engagement, and performance reporting
Own content distribution — ensuring every asset reaches its audience through the right mix of organic, email, social, and syndication channels
Lead executive social programmes — supporting Papaya leadership with thought leadership content and LinkedIn presence
Serve as the content partner to the Growth and Demand Gen teams — producing campaign copy, nurture sequences, and ABX messaging that drives pipeline
Translate Product Marketing inputs into audience-ready content across all formats and channels
Monitor content performance and continuously optimise based on engagement, traffic, and pipeline contribution data

📌 Senior Manager, Content (Barcelona)
🏢 Papaya Global
📍 Barcelona