JOB SUMMARY
The Brand & Marketing Lead is a senior leadership role responsible for developing and executing integrated commercial and brand marketing strategies that drive customer acquisition, revenue growth, customer engagement and market differentiation across consumer, SME, enterprise and digital business segments.

KEY FUNCTIONS
Commercial Marketing and Revenue Growth
- Lead the development and execution of integrated commercial marketing strategies designed to drive revenue growth, customer acquisition, retention and market share expansion across Consumer, Business, Enterprise and Digital product portfolios.
- Partner with Product, Sales and Customer Experience teams to develop and execute Go-to-Market strategies for new products, services and digital solutions.
- Drive product commercialisation initiatives, customer adoption programmes and lifecycle marketing activities to maximise customer value and revenue growth.
- Develop targeted acquisition and conversion campaigns leveraging customer insights, behavioural data and market intelligence.




- Establish and monitor commercial marketing KPIs including customer acquisition, conversion, retention, ARPU, campaign ROI, lead generation and digital engagement metrics.

Competitive Intelligence and Market Strategy
- Lead market intelligence and competitive monitoring activities to identify emerging threats, market opportunities and changing customer behaviours.
- Develop proactive and disruptive marketing strategies that strengthen TSTT's competitive position and differentiate the Company's products and services within an increasingly competitive marketplace.
- Provide strategic recommendations to executive leadership regarding market trends, competitive responses and growth opportunities.

Brand Marketing and Customer Experience
- Ensure brand strategy supports commercial objectives, customer experience priorities and the Company's TechCo transformation agenda.
- Lead customer-facing trust, reputation and brand affi

📌 Brand and Marketing Lead (Trinitat)
🏢 TSTT
📍 Trinitat