About the role

Plenty of companies call themselves user-centered. Far fewer can tell you what their customers were struggling with badly enough to change tools, and show you the evidence.

Appfire has a large product portfolio, much of it built through acquisition, used by teams who live inside their tools all day. That makes our central UX problem less about improving individual screens and more about two harder things: making a portfolio of products feel like it was designed by one company, and figuring out what a product interface even is now that AI agents are doing work inside it.

We're shipping AI agent capabilities across the portfolio right now. The interaction patterns for that (how you tell a user what an agent did, how much confidence to convey, when to ask permission, how to undo something an agent got wrong...) are not settled anywhere in the industry, let alone here. Someone needs to own them.

You'll lead designers, report directly to our VP of Product Management,



and own both the quality of what ships and the systems that let a growing discipline scale without losing craft.

One thing to be upfront about: we're looking for someone who has done both research and design. That isn't a wish-list item. Our own competency framework expects designers to plan and run research end to end from their first level onward, so a leader with depth on only one side can't credibly coach or assess half of the work.

What you'll own

The craft bar. What ships, and whether it's good. You'll run design critique and research review, set the standard for prototyping and interaction quality, and hold the line without becoming the bottleneck everything queues behind. Accessibility sits here too, WCAG conformance and assistive-technology testing built into the flow of work, not bolted on as a pre-release audit.

Jobs to be Done, in practice. It means coaching the team to run documentary-style timeline interviews rather than sliding back into usability tests, and it means get

📌 Senior Manager, User Experience (Bilbao)
🏢 Tamarind Intelligence
📍 Bilbao