Hello
We're looking for a CRM Specialist to join our general Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems.
The Role
We're looking for a technically sharp and execution-oriented CRM Specialist to support lifecycle and outreach operations for the French market. Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline.
Reporting to the Global Lifecycle Strategy Manager, you'll work within a growing team of specialists, contributing to the global lifecycle motion while owning French market execution end-to-end.
What You Will Be Doing
Lead Activation & Lifecycle Execution
- Build and execute activation and reactivation sequences for French market leads, targeting the right triggers, timing, and channels.
- Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.




- Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team.

SDR Enablement & Marketing Alignment
- Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market.
- Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff.
- Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences.

Automation & AI-Powered Operations
- Identify and implement automation opportunities to improve funnel velocity and conversion rates.
- Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale.
- Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation.

Tools, Reporting & Data Hygiene
- Manage campaign calendars and ensure accur

📌 CRM Specialist (Barcelona)
🏢 Factorial Hr
📍 Barcelona