and it's creating real impact.As a category-defining company, we're shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Joining

Preply means helping define the future of education at integral scale, and building something that truly matters for millions of people, every day.You'll join the Digital PR &

• Online Reputation team, the part of Preply responsible for building the trust and authority that makes us recommendable, wherever people look for a way to learn. We build that authority through data-driven campaigns, product-led stories, earned media, and reputation signals across the platforms our future learners actually trust. As a Digital PR Manager for European Markets, you'll own the strategy and operations that make Preply visible, trusted, and chosen in DE, PL, and IT. You'll adapt and scale our global Digital PR playbook to local market realities by running DPR campaigns, building link magnets, managing reputation, and working across teams to create an authority moat that holds in both Google Search and LLMs. This is a role for someone who can read a market, build a plan, and execute it with discipline.What you'll be doingDrive measurable improvements in Preply's visibility in Google Search and LLM-driven discovery across DE, PL, and IT, this is an impact-based role where success is defined by outcomes, not activity.Own end-to-end Digital PR &

• Reputation playbook and operations across DE, PL, and IT: adapting the global playbook to local market dynamics, competitive landscapes, and audience behaviours,



with strategic support from your manager for Language and Non-language subjects.Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve Preply's visibility in Google Search and LLM-driven discovery.Manage online reputation across key platforms in European markets, monitoring community signals and coordinating responses that build brand trust consistently over time.Lead agency relationships and manage market-level budgets with a performance mindset: setting clear KPIs, holding partners accountable, and optimising spend toward authority and visibility outcomes.Collaborate cross-functionally with Content, SEO, Brand, and Product teams to adapt global assets into locally resonant campaigns, grounded in a working understanding of local ICPs.Track market shifts and algorithm changes, LLM behaviour, competitor moves, and recalibrate tactics with informed urgency to protect and extend Preply's authority position.Contribute to playbook development by documenting learnings, sharing what works by market, and raising the standard for how Preply executes Digital PR in European territories.What you need to succeed5+ years in Digital PR, earned media,



or online reputation with a track record of building brand authority that translates to measurable search or visibility impact.Proven ability to manage agency relationships and budgets with rigour and knows how to define scope, set expectations, track delivery, and course-correct.able to align cross-functional teams across SEO, Content, Brand, and Product around joined-up campaigns that move the needle on authority.Experience working in or researching DE, PL, or IT markets is a strong advantage

• Why you'll love it at Preply:An open, collaborative, dynamic and diverse culture;A generous monthly allowance for lessons on , Learning &

• Development budget and time off for your self-development;A competitive financial package with equity, leave allowance and health insurance;We offer an attractive relocation package to join us in our Preply Barcelona HubAccess to free mental health support platforms;Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health

• We do it for learners - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.In a fast-paced world, it matters how quickly we act. We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We value open and candid communication, even when we don't fully agree. Together, we support and celebrate each other's progress.We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.

📌 Digital PR Growth Manager (Barcelona)
🏢 Preply
📍 Barcelona