Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.This role is critical to transforming media data into a core business driver, enabling: ~ advanced performance measurement ~ scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.General Paid Media Data Manager ~ Global Social Data Data Manager ~ Global Media Data Product Manager ~ Global Media Tracking ManagerYou will build a strong center of expertise, combining: ~ media analytics ~ data governance & tracking ~ data productsWhat you'll get to do1.

Media Data

Strategy & Transformation ~ Define and lead the global Media Data strategy and roadmap ~ Position media data as a strategic asset supporting business growth and transformation ~ Advanced Measurement & Performance Excellence ~ Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement ~ Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions ~ Drive the evolution towards holistic, cross-channel performance measurement3.

Media Data

Ecosystem, Governance &

• Tracking ~ Define and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned ~ Ensure data quality, consistency, and scalability across all markets and platforms ~ Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products &





• Scalable Activation ~ Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases) ~ Ensure delivery of self-serve, high-quality analytics assets ~ Drive adoption of data solutions across brands and markets5. Transform complex analyses into clear, actionable business recommendations ~ Build strong narratives linking: o media performanceo consumer behavioro business outcomes ~ Act as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership &

• Stakeholder Management ~ Act as the key interface between Business, Media, Tech, Data, and external partners ~ Collaborate with: o Global &

• Local Marketing teamso Media agencieso Tools vendorso Data &

• Tech teams ~ Align stakeholders around a shared measurement and data vision7. Build and lead a high-performing team of media data experts ~ Develop capabilities across: o advanced analyticso data product mindseto business translation of insights ~ 12+ years in media analytics, data, or digital performance roles ~ Experience leading teams and building data capabilities at scale ~ Background in consumer goods, beauty, or luxury is a strong plusTechnical &

• Functional Expertise ~ Deep understanding of: o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...) o Media tracking & data collection (GA4, tagging, etc.)Experience with: o SQL / data environments (Big Query)o Data visualization tools (Tableau, Power BI, Looker)o Data products and data lifecycle (from ingestion to activation)Leadership &

• Soft Skills ~ Ability to translate complex data into impact for business stakeholders ~ High capability to manage multiple projects and stakeholders simultaneously ~ Data expert with strong pragmatism ~ If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

📌 Global Head Of - Media Data (Cataluña)
🏢 Puig
📍 Cataluña