ABOUT GREYSTAR Greystar is a leading, fully integrated integral real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. The B2B Head of sales is the owner of driving commercial growth across our student housing and flex living portfolio in Spain.
This role will be responsible for developing and executing the B2B commercial strategy, focusing on partnerships with companies, relocation agencies, universities, and other institutional clients.
Define and execute the B2B commercial strategy across student and flex living assets
Revenue & Performance
Monitor performance, conversion rates, and pipeline health
Ensure alignment with overall commercial targets and asset strategy
Lead, coach, and develop a team of 2 B2B sales profiles
Set clear targets and ensure performance tracking
Foster a high-performance, ownership-driven culture
Work closely with B2C sales,



marketing, and operations teams
Implement structured sales processes and pipeline management
Ensure proper use of CRM tools (e.g. 5+ years of experience in B2B sales, business development, or key account management in hospitality or real estate
~ Fluent in Spanish and English (French would be ideal)
~ Previous experience managing a team, with the ability to coach and drive performance
~ Strong commercial mindset with a focus on results and impact
~ Analytical mindset, comfortable working with data and performance metrics
~ Experience with CRM tools (e.g. High ownership and direct impact on revenue and portfolio performance
Exposure to a diverse portfolio (student housing + flex living)
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📌 B Head of Sales, Spain (España)
🏢 Greystar
📍 España