We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. As a category-defining company, we’re shaping what the future of learning looks like at general scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Joining

Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.These new growth areas represent a significantly larger TAM opportunity versus our core language business, with strong demand growth and superior unit economics.As Head of Marketing Expansion, you will own the end-to-end marketing strategy for this mission. You will operate as a senior leader and thought partner to the VP of Performance Marketing and Growth and the core Expansion team, setting the strategic direction for how we position, launch, and scale Preply across new categories, audiences, and markets. Define and own the marketing vision for Preply's Expansion mission: Set the strategic direction for how we market new verticals and new audience segments at scale, ensuring marketing is a key driver of mission success from day one.Lead the development of positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas, translating business ambition into executable marketing plans.Drive brand positioning as a strategic enabler: Partner closely with Brand and Product Marketing to evolve how Preply is perceived beyond language learning, ensuring positioning decisions are grounded in customer insight and validated before full-scale deployment.Set the performance framework for Expansion marketing: Lead cross-functional alignment at a senior level:



Act as the primary marketing voice in cross-functional forums, ensuring expansion marketing is integrated into broader business planning from validation through launch.Senior marketing leadership experience: Significant experience in marketing with meaningful time in senior leadership roles; proven track record of building and scaling marketing functions in high-growth, international environments.Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization.Highly comfortable with data, opportunity sizing, and performance frameworks; able to build the business case for marketing investment and measure impact with precision.Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies on a shared direction.Brand and positioning acumen: Strong understanding of how brand positioning drives business outcomes, with experience navigating repositioning or brand extension in competitive markets.Demonstrated success hiring, developing, and retaining senior marketing talent; Comfortable operating in early-stage, mission-building environments where the path is not yet fully defined, able to bring clarity and prioritization when it matters most.Learning & Development budget, including time off for your self-development.Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point.

Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.

📌 Manager empresa de marketing (Barcelona)
🏢 Preply
📍 Barcelona