Responsibilities:
- Coordinate creation, execution & launch of EDM/PUSH/SMS campaigns that deliver a flawless customer experience through the App, site and landing pages. Understanding the role and characteristics of different communications channels
- Drive innovative ideas and solutions in response to customer needs and changing market conditions
- Design, execute and evaluate Test & Learn experiments to optimize campaign performance
- Provide regular communication with stakeholders, such as the broader marketing team, sales team, country leads and product team
- Ensure emails follow organization policies and best practices
- Upgrade our email templates using graphics, personalization, and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Requirements
- Bachelor's degree in Marketing, Mathematics, Statistics, Engineering, Business Administration or a related field
- B2 level of English or higher
- Experience with Power BI or Google Analytics
- Experience managing and leading CRM projects
- Experience with email marketing platforms and database segmentation
Desirable Skills:
- 2/3 years' experience in EDM/PUSH/SMS marketing campaigns with a proven track record working with App/site
- Strong understanding of EDM/PUSH/SMS principles, triggered email campaign, testing and performance optimization
- Expertise in email deliverability (strategies, technology, partnerships, content...)
- Analytical mind to understand our databases segments and how to build them. Experience in implementing highly targeted and segmented customer communications
- Passion for EDM/PUSH/SMS marketing campaigns and how to make them profitable
- Obsessive mindset to always do new experiments, AB Test, stay alert to the latest trends, and constantly find new ways to increase ROIs and generate money from our data
Competencies:
- Strong analytical profile
- Customer- and results-oriented
- Proactive and organized
- Collaborative mindset w
📌 CRM Junior Campaign Operator (Madrid)
🏢 TP
📍 Madrid