Online Marketing Analytics ManagerAs you think about your next bold career move, are you ready to shape the future of digital marketing with data and AI? We are seeking an ambitious, experienced Online Marketing Analytics Manager to join our Marketing Performance organization in Barcelona. In this role, you will lead and continue building a talented team of analysts, drive our advanced analytics and AI agenda, and turn complex data into strategic growth for our integral business.5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine LiligoThis entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents - 99% permanent contractsPrime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.What you will do:The Role's Key ResponsibilitiesAs an eDOer, you will have clear objectives, exciting challenges, and a transparent view of how your work directly contributes to our global company goals and our customers.

As our Online Marketing Analytics Manager, you will be in charge of:Shaping the Strategy: Define and execute the analytics and reporting strategy for our online marketing campaigns, ensuring long-term value generation through deep, actionable insights and data-driven decision-making.Pioneering AI & Automation: Champion the strategic adoption and implementation of AI within our marketing analytics ecosystem. You will leverage predictive modeling and intelligent automation to transform raw data into forward-looking insights, keeping us at the absolute cutting edge of marketing innovation.Driving Innovation: Design, track,



and analyze experiments while helping build a continuous "test and learn" agenda across marketing channels.Translate complex business questions into functional analyses. Extract, manipulate, and model data from diverse sources using Python, R, or SQL, and collaborate with stakeholders to bring your insights to life.Performance Reporting: Report on overall campaign performance to senior management, evaluating success and delivering clear insights from multiple analytical angles.Deeply understand business requirements by working closely with key stakeholders, combining their needs with your deep knowledge of digital marketing analytics and statistics to build best-in-class practices.Impact-Driven Prioritization: Effectively prioritize projects and requests to drive consistent progress against our Objectives and Key Results (OKRs).Agile Execution: Work and adapt in a fast-paced, agile, and lean environment focused on delivering continuous value to our customers.Strategic Focus: Manage multiple selected projects simultaneously without losing sight of the "big picture."Culture of Growth: Empower and develop junior team members, fostering a supportive environment and contributing positively to our shared growth mindset.Here is what we are looking for:Core Requirements:Education: Degree in a quantitative or technical field (such as Statistics, Mathematics, Physics, Computer Science, Engineering, or a related discipline).Excellent analytical thinking,



with fluency in data analysis and a proven ability to translate complex data into compelling stories (data storytelling).Proven track record of grounding analysis in core business metrics and translating goals into actionable strategies that prioritize real trading impact over technical complexity.Solid professional experience in digital marketing analytics roles, with prior experience mentoring or managing other analysts.Strong proficiency in writing SQL queries to extract and manipulate data.Experience or knowledge working with Python, R, or similar programming languages for data manipulation and statistical analysis.Experience building dashboards using data visualization tools (e.g., Looker Studio/DataStudio, Tableau, PowerBI).A solid understanding of statistical techniques for interpreting summary metrics, assessing confidence intervals, and conducting hypothesis testing (A/B testing).Language: Fluency in English (both written and verbal).A strong understanding of digital marketing and marketing/ad-tech ecosystems (including tracking, conversion funnels, and core marketing KPIs).Agile Frameworks: Familiarity working within agile or lean frameworks.Advanced Marketing Methodologies: Exposure to Marketing Mix Modeling (MMM), Causal Inference, or multi-touch attribution frameworks.Practical experience applying machine learning algorithms or AI tools to marketing problems (e.g., What’s in it for you?Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more.

We offer a hybrid home-office model focused on outcomes. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.Wanna take a peek into what it's like to work at eDO? We are an equal-opportunity employer and value diversity at our company. LI-PV1

📌 Online Marketing Analytics Manager (Cataluña)
🏢 Edreams
📍 Cataluña