Online Marketing Principal Analyst - (Hybrid)As you contemplate your future, you might be asking yourself, " What's the next step?’’ We're seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine LiligoThis entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents - 99% permanent contractsPrime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will do: The Role's Key Responsibilities and TasksAs an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the integral company project and its customers. As a Online Marketing Analytics Manager in the Online Marketing Data Analyst team you will be in charge of:Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decision-making. Independently lead end-to-end analytical projects, from translating business problems into structured analytical approaches through analysis execution, insight generation and stakeholder communication.

Proactively identify and propose new analytical projects, experiments and optimisation initiatives that improve business performance. Overseeing the design of a cross-platform test-and-learn agenda and supporting its implementation. Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments.





Work closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality, reliability and completeness, and enable new reporting views, datasets and data sources.Collaborate with the Tracking and Data Activation teams to strengthen the quality, availability and usability of marketing data across platforms.At least 8 years of experience in Marketing Analytics, ideally within a high-growth, fast-paced environment. Strong SQL skills, including writing efficient, complex queries across large datasets.

Strong

Python skills for data processing, analysis, automation and data visualisation.

Experience designing and conducting complex analytical projects from problem definition through to business recommendation.

Experience with experimentation and causal measurement techniques such as A/B testing, incrementality measurement, causal inference or quasi-experimental methods.

Experience communicating analytical findings to senior stakeholders and influencing strategic business decisions, by helping them navigate how to use the derived insights into the marketing strategy.

Experience with marketing platforms (e.g.

Google

Ads, Apple Search ads, Youtube, Meta, TikTok, etc.) Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle. Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more.

We offer a hybrid home-office model focused on outcomes. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.We are an equal-opportunity employer and value diversity at our company. LI-Hybrid

📌 Online Marketing Principal Analyst (Cataluña)
🏢 Edreams
📍 Cataluña