Performance Marketing Product Owner (MarTech) - Hybrid As you contemplate your future, you might be asking yourself, what's the next step? We’re looking for a Performance Marketing Product Owner (MarTech) to join our Marketing Measurement & Data Activation area in Barcelona at eDreams ODIGEO. This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations.

Millions of customers every year across 44 markets - 5 brands - over 7.7 million Prime members since launching in 2017. More than 100 million searches per day on our websites - more than 6 billion AI daily predictions Over 1,700 employees - More than 60 different nationalities from all continents - 99% permanent contractsWe're the world’s leading travel subscription platform. Prime members are subscribed to integral travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will doThe Role’s Key Responsibilities and TasksAs an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Performance Marketing Product Owner in the Marketing Measurement & Data Activation Team you will be in charge of: Reporting to the Head of Marketing Measurement & Data Activation, you will define the data-enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer,



Google Analytics).You will orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns. You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements.Define and lead the media tracking and data activation agenda — setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across all channels and platforms.Define specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team.Build and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs.Audit existing tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation.Troubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes.Conduct ad-hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations.Master’s degree in a technical or scientific discipline (e.g., Computer Science, Information Systems,



Information Technology, Data Engineering, Mathematics, Physics, Statistics, Chemistry, etc.).Expertise with implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions or equivalent), as well as audience setup, product/data feed catalogues, conversion windows, and attribution configurations.Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design.Experience with the tracking and measurement ecosystems of major media platforms, such as Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others.Exceptional attention to detail with a rigorous approach to accuracy and quality.Proactive, fast learner, and naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape.Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.

Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more.

We offer a hybrid home-office model focused on outcomes. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.We are an equal-opportunity employer and value diversity at our company. LI-CR3

📌 Performance Marketing Product Owner (MarTech) - Hybrid (Barcelona)
🏢 Edreams
📍 Barcelona