Product Manager · E2E SW CRM (SFDC)

SW CRM++ & Sales Automation

Role Summary

Principal Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M;, etc.). This is a high-level request. The detailed delivery plan isn't finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed, pre-defined plan.

Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads E2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

Key Responsibilities

1. Product Strategy & Multi-Cloud Roadmap

- Define Platform Vision: align business goals (e.g., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions
- Build Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architecture
- Feature vs. Buy vs. Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC development

2. Technical Strategy & AI/Automation Governance

- Agentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.g., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actions
- Data Architecture Strategy:



partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean, real-time data flow into Salesforce for unified operational reporting
- Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers; continuously migrate legacy setups toward standard platform automation (e.g., Flow Orchestration) to keep release maintenance overhead low

3. Stakeholder Management & Value Realization

- Executive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering
- ROI & Value Tracking: measure business outcomes post-release (e.g., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)
- Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence implementation phases into actionable MVPs

4. Release Management & Ecosystem Alignment

- Salesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog
- Vendor & AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third-party integrations connected into the SFDC environment
- License & Capacity Planning:



monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

5. Agile Backlog & Delivery Supervision

- Epic & User Story Framing: map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and admins
- Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint planning, backlog refinement, and acceptance validation

Required Experience & Skills

- 9-12 years of Product Manager / SFDC product experience in enterprise SaaS environments · Principal-level product thinking
- Deep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosystem)
- DEEP E2E SW CRM ecosystem expertise · 5+ years hands-on with Salesforce Sales Cloud + Service Cloud + Experience Cloud and Lead-to-Cash process & capabilities
- Enterprise-grade product management skills · roadmap prioritization · trade-off analysis · MoSCoW · RICE frameworks
- Multi-VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committees
- Data-driven decision-making · comfortable working with SFDC dashboards · Tableau · Excel forecasting models
- Understanding of adjacent platforms: WXP (Subscription) · SAP OTC · MDM/MADO · CPQ/IQ · Neuron · Contractual + Transactional Selling

Nice to Have

- AI/ML product experience (Agentforce · Einstein · Generative AI use cases in Sales/Service)
- HP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scale
- SAFe / Scaled Agile Product Management certification

📌 Product Manager (Barcelona)
🏢 Dns Info
📍 Barcelona