Product Owner · SW CRM (SFDC)

SW CRM++ & Sales Automation

Role Summar yProduct Owner for the SW CRM domain. Owns backlog quality across the SW CRM roadmap as it is defined — spanning entitlements, master data, order management, renewals, and WXP integration touchpoints.

This is a generalized req: the specific initiative(s) this PO will drive have not yet been finalized, so the ideal candidate brings broad SFDC domain depth and can flex across whichever priorities land on the roadmap. Translates the Product Manager's roadmap into refined user stories, acceptance criteria, and sprint-ready work. Runs backlog refinement, story writing, demos, and retros. Partners with the Solution Architect on design decisions, Delivery Lead on sequencing, and Test Lead on quality

.

Key Responsibiliti es1. Strategy &

• Product Visi

- onDefine SFDC Roadmap: align the platform's features and strategic vision with broader company goals (e.g., improving sales conversion rates, reducing customer churn, improving customer service CSAT score
- s)Vendor & • Ecosystem Management: evaluate third-party plugins, APIs, and app marketplace tools (e.g., AppExchange) to expand system capabilities cost-effective
- lyValue & • ROI Measurement: track KPIs such as system adoption rates, workflow automation savings, pipeline accuracy, and customer resolution times to quantify platform R

OI2.

Backlog

Management &

• Sprint Executi

- onBacklog Prioritization: create, maintain, and prioritize the product backlog based on business value, technical effort, and user dependenci
- esUser Story Creation: write detailed user stories, acceptance criteria, and process flows for developers, admin teams,



and system architec
- tsAgile Ceremonies: participate actively in sprint planning, daily standups, backlog grooming, sprint reviews, and retrospectiv
- esAcceptance &

• Validation: test and sign off on completed features prior to production releases to ensure quality and specification complian

ce3. Stakeholder & • Cross-Functional Collaborati

- onRequirements Gathering: act as the main intake point for feature requests from Sales, Marketing, Customer Success, Finance, and
- ITConflict Resolution: balance competing departmental demands and establish clear prioritization criter
- iaChange Management: work with enablement teams to create training materials, document platform changes, and manage communication around updat

es4.

User Adoption & • Operational Excellen

- ceWorkflow & • Process Optimization: audit existing business processes to remove friction, automate routine tasks, and standardize lead-to-cash or support ticket lifecycl
- esDrive Platform Adoption: monitor active user metrics, identify low-adoption departments, and introduce training initiatives to improve software utilizati
- onFeedback Loops: establish structured mechanisms (surveys, user groups) to collect ongoing feedback from end-users on platform usabili

ty5.

Data Architecture,



Governance & • Complian

- ceData Quality & • Integrity: maintain data cleanliness standards, deduplication logic, validation rules, and data hygiene schedul
- esSystem Integration Oversight: coordinate with enterprise architects to ensure seamless data flows between SFDC and the surrounding tech stack (ERP, marketing automation, customer support portals, data warehouse
- s)Security &

• Compliance: enforce role-based access control (RBAC), field-level security, and regional compliance requirements (e.g., GDPR, CCP

A)

Required Experience & Ski

- lls9-12 years of Product Owner / SFDC product experience in enterprise SaaS environments · certified Scrum PO prefer
- redDeep, hands-on SFDC platform expertise spanning: Funnel / Forecasting · Renewals · Entitlements · Master Data · WXP (Partner/Subscription ecosyst
- em)Broad domain flexibility · comfortable ramping quickly on whichever SW CRM initiative the roadmap assi
- gnsDeep hands-on with Salesforce (Sales Cloud · Service Cloud · flows · configuration · data mod
- el)Delivered 2+ full PI cycles with measurable outcomes at ART le
- velStrong written and verbal communication · comfort presenting to Director+ audie
- nceComfortable coordinating across distributed global teams (EMEA + AMS) · versátil working ho

urs

Nice to

- HaveHP or Fortune 100 tech industry experience in enterprise CRM/SFDC product organizat
- ionsSAFe PO/PM · CSPO · SFDC Platform certificat
- ionsFamiliarity with the HP CRM ecosystem — Post Sale support processes · entitlements · order management dom

ains

📌 Product Owner (Barcelona)
🏢 Dns Info
📍 Barcelona