Experteer Overview
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As Director of Marketing Europe, you drive the European marketing strategy and translate it into execution across markets to support distribution and strengthen the Hiscox brand. You lead a multi-country team, shaping measurable growth through scalable campaigns and localized assets. You collaborate with cross-functional partners to enable commercial teams and optimize digital, CRM, and content capabilities. This role offers the chance to influence pan-European campaigns while maintaining on-the-ground proximity to brokers and customers. You will help realize the One Hiscox vision by delivering impact at scale.
Compensaciones / Beneficios
• Define and own the annual European marketing strategy.
• Lead and develop a multi-market team (~11–12 people) across channels; broker engagement and market enablement.
• Implement marketing strategy and activate campaigns, ensuring alignment across markets.
• Provide content and creative leadership with localized assets tailored to channel needs.
• Drive Digital u0026 CRM excellence, platform optimization and marketing automation for B2B channels.
• Collaborate with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data u0026 Analytics, Tech/IT. xqbhyrx
• Oversee core processes: strategy, planning, and pan-European campaign execution; content strategy and asset management; digital marketing for B2B; broker/partner programs; events; budget ownership.
Responsabilidades
• Leadership experience in multi-country marketing organizations
• Strong strategic mindset with operational excellence
• Expertise in digital marketing, content creation, CRM and B2B marketing
• Fluent in English; additional languages a plus
• Experience enabling commercial teams
• Strong stakeholder management and communication skills
Requisitos principales
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📌 Director Marketing Europe (Madrid)
🏢 Hiscox
📍 Madrid