At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

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Consumer Data Readiness Specialist - Media & Activation
The Consumer Data Readiness Specialist — Media & Activation is a hands‑on operational role ensuring global consumer media and activation data is complete, accurate, privacy‑compliant, and ready for use across marketing platforms, measurement systems, and AI‑powered personalization tools.



The role sits within the Integral Consumer Data team and focuses on data quality, platform data management, consent validation, audience taxonomy, and process documentation to enable trusted, activation‑ready consumer data at scale.

This role suits someone who enjoys working in detail: investigating data flow issues across the media and activation ecosystem, ensuring audience segments are built on clean and consented data, validating pipelines from collection points to activation endpoints, and maintaining standards that make consumer data usable, measurable, and compliant across markets.

The role operates with an AI‑first mindset, recognising that clean, consented, identity‑resolved data enables AI‑driven personalization, lookalike modelling, propensity scoring, and automated media optimisation. The specialist ensures data is not only correct, but responsibly usable by machines at speed and scale.

Scope (global, regional or local)

📌 Consumer Data Readiness Specialist (Badajoz)
🏢 Bayer
📍 Badajoz