BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.
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Behavioral Economics is a general discipline focused on helping customers make better decisions. To achieve this, the Behavioral Economics team analyzes how cognitive biases and decision-making processes influence customer behavior and designs interventions, products and experiences that facilitate better choices and improve customer outcomes.
The role requires a combination of deep expertise in Behavioral Economics, strong business acumen, experience in digital product and solution development, and the ability to leverage emerging technologies, including Artificial Intelligence, to create scalable customer and business impact.
About the job:
Key responsibilities
- Lead the Behavioral Economics Solutions Development team, fostering a culture of innovation, collaboration and methodological excellence.
- Design and deliver innovative, evidence-based behavioral economics initiatives, from problem definition and research to solution design, experimentation and implementation.
- Implement AI based solutions with a behavioral lense to boost decision making processes and mitigate potential biases
- Lead the development of customer-centric solutions, integrating Behavioral Economics principles into digital products, customer journeys and experiences.
- Collaborate closely with Product, Design, Data and Technology teams to translate behavioral insights into scalable business solutions.
- Define measurement frameworks and key success metrics, ensuring rigorous evaluation of business impact and customer outcomes.
- Develop reusable methodologies, frameworks and behavioral assets that can be sca
📌 Behavioral Economics Discipline Lead (Madrid)
🏢 Bbva
📍 Madrid
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